Carbon-fiber is everywhere, and it’s taken over cycling. Unless the word “carbon” or the material itself are included somewhere within a product, it won’t sell. Marketing people have had a field day selling us the dream of carbon. Unfortunately, this modern material, which uses terms such as polymer, crystals, weaves and graphite to describe the manufacturing process, exhibits a certain aura of mystery that the industry then exploits with nebulous, unfathomable jargon and extortionately high prices.